Ava G, beauty editor, skincare researcher and tester

Flat lay of eye mask, jade roller, cream, dermaplaning and more on soft pink fur.

Dermaplaning at Home Is Mostly Fine — Here’s What It Actually Does, What It Doesn’t, and Why the Peach Fuzz Grows Back Thicker Panic Is Nonsense

A friend stood in my kitchen last summer holding a Tinkle Eyebrow Razor she’d just bought at the drugstore and

Dermaplaning at Home Is Mostly Fine — Here’s What It Actually Does, What It Doesn’t, and Why the Peach Fuzz Grows Back Thicker Panic Is Nonsense Read Post »

Blog, beauty tools, Education
Collection of diverse skincare bottles arranged stylishly on a reflective surface, ideal for keratosis pilaris beauty concepts.

Keratosis Pilaris Isn’t Just Chicken Skin — Here’s Why Most Products Don’t Work and the Protocol That Actually Does

My youngest sister has had bumpy upper arms for as long as I can remember — small rough bumps across

Keratosis Pilaris Isn’t Just Chicken Skin — Here’s Why Most Products Don’t Work and the Protocol That Actually Does Read Post »

Blog, Body care, Problem-Solution
Top-down view of citrus eyes skincare products including eye cream surrounded by fresh oranges and green leaves.

Those Tiny White Bumps Around Your Eyes Aren’t Whiteheads — They’re Milia, and Squeezing Them Makes Everything Worse

A friend has a cluster of tiny white bumps along her lower eyelid and across the crests of her cheekbones.

Those Tiny White Bumps Around Your Eyes Aren’t Whiteheads — They’re Milia, and Squeezing Them Makes Everything Worse Read Post »

Blog, Education, Problem-Solution
hair care, cream, protection, paint, woman, girl, hairdresser, health, beautiful, healthy, protect, maintenance, makeup, cosmetics, beauty, brand, product, hair care, hair care, hair care, hair care, hair care, brand

If You’re Removing Makeup With a Face Wipe, You’re Doing It Wrong — The Correct Method That Prevents Breakouts and Barrier Damage

My friend used makeup wipes for eleven years. Every night, she’d pull one from the pack on her bedside table,

If You’re Removing Makeup With a Face Wipe, You’re Doing It Wrong — The Correct Method That Prevents Breakouts and Barrier Damage Read Post »

Blog, Education, Glow guides
La Roche-Posay Adapalene serum bottle on stones with shadows. Perfect for skincare ads.

Adapalene Is the Only OTC Retinoid With Prescription-Level Evidence — Here’s Why Your Acne Routine Should Include It

A reader described her acne routine to me earlier this year. She was 29, had been dealing with persistent comedonal

Adapalene Is the Only OTC Retinoid With Prescription-Level Evidence — Here’s Why Your Acne Routine Should Include It Read Post »

Acne Guide, Blog, Clean beauty guides, Ingredient guides
A minimalist skincare setup featuring eye cream and a tulip in a glass on a soft backdrop.

Your Under-Eye Circles Aren’t What You Think — The 4 Different Causes and Why Only One Responds to Eye Cream

A reader messaged me with a photograph of her eye creams last autumn. She’d bought seven over the previous three

Your Under-Eye Circles Aren’t What You Think — The 4 Different Causes and Why Only One Responds to Eye Cream Read Post »

Blog, Education, eyecare, Problem-Solution
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